Logo Design
1. Logo Concept:
I drew inspiration from nature to create a minimalist logo that speaks to the brand’s commitment to sustainability and wellness. The logo integrates the letter “A” with a leaf symbol inside, effectively combining the brand’s name with the essence of nature and the plant-based focus of the products.
2. Color Palette:
The brand’s colors were carefully selected to reinforce its natural identity. The dark green represents sustainability and strength, beige evokes warmth and balance, while light green conveys freshness and vitality, creating a calming and earthy feel.
3. Typography & Visual Identity:
I chose a clean, modern sans-serif typeface for the primary font, ensuring clarity and simplicity. The secondary serif font adds a touch of sophistication. The design remains consistent with the brand’s minimalist aesthetic, reinforcing its focus on wellness and eco-consciousness.
4. Symbolism:
The leaf inside the “A” symbolizes the brand’s dedication to nature and organic ingredients, while the overall simplicity of the logo reflects the wellness and calming experience that the brand offers. This alignment of natural elements and brand identity ensures the logo feels grounded, sustainable, and approachable.
5. Final Outcome:
The result is a cohesive, memorable logo and branding system that communicates the brand’s ethos of sustainability, holistic care, and eco-friendly practices. The logo successfully integrates nature’s beauty with the modern wellness movement, establishing a strong visual identity for the brand.
Visual Identity
For the visuals, I chose warm, inviting images to evoke a relaxing atmosphere, perfect for wellness experiences like saunas and massages. Each image is subtly distorted, giving it a vintage, natural feel that enhances the sense of tranquility and authenticity. This approach helps to create a serene and timeless ambiance, aligning with the brand’s focus on holistic wellness and eco-friendly care.
Project Overview
1. Logo Design:
I crafted a minimalist logo that embodies simplicity and elegance, using a warm, earthy color palette to evoke a sense of nature and tranquility.
2. Color Palette & Visual Identity:
The chosen color scheme of soft, natural tones aligns with the brand’s values of environmental mindfulness and holistic wellness, enhancing the calming experience the brand provides.
3. Branding Message:
The branding highlights the brand’s focus on aloe-based products and organic oils, underscoring their dedication to eco-friendly and sustainable practices in every aspect of their product offerings.
