My role in the redesign was to develop motion guidelines based on the brand’s video campaign, ensuring a consistent heritage across video creation, logo animations, and design elements. Additionally, I created microinteractions to enhance the UX/UI design.
The “Immobilienbewerten” campaign aimed to empower landlords by promoting fair property valuation for buying and selling. The campaign highlighted how the product simplifies the process while showcasing the benefits of ImmoScout24’s premium services, ensuring efficiency and value for users.
The redesign launch campaign in the Austrian market introduced the refreshed brand identity through a video campaign, influencer collaborations, and interactive events. It emphasized improved user experience, modern aesthetics, and cultural alignment while leveraging digital outreach and localized messaging to create excitement and drive engagement.
The campaign is tailored to four core target groups and their individual life stages: young people preparing to move into their first apartment, couples moving into their first home together, families looking for a new home, and individuals in their prime who want to enjoy life to the fullest.
The brand campaign focused on promoting the opportunities available in Niedersachsen, highlighting the region’s potential and appeal. I contributed by creating multiple access points to the campaign, ensuring diverse and engaging touchpoints for the target audience.
I developed a series of explainer videos showcasing the diverse range of products offered by ImmoScout24. These videos were carefully animated using a combination of digital and print elements, blending different media to create engaging and visually dynamic content. To add depth and variety, I utilized illustrations from two talented artists: Poll, an illustrator based in Barcelona, whose artistic approach brought a fresh and unique perspective to the visuals, and Kübra, who created a comprehensive library of functional illustrations. This library was instrumental in supporting my creative process, providing versatile assets that allowed me to craft a wide range of motion elements for the videos. Together, these collaborations enabled me to deliver high-quality, compelling video content that effectively communicated the brand’s offerings and engaged our audience across multiple platforms.
design and create animated presentations and visual assets to effectively communicate our quarterly KPIs and the goals we’ve achieved. These presentations are tailored to engage stakeholders and provide a clear, dynamic representation of performance metrics, trends, and accomplishments. By incorporating visually appealing animations and data-driven storytelling, I ensure the information is not only easy to understand but also impactful. The assets I develop highlight key achievements and align with the company’s branding, helping to foster transparency, celebrate successes, and keep teams aligned with our strategic objectives for future growth.
